In present times just creation of
a website is not the only thing that matters. You need visitors to come to your
website. Most of the visitors will come from the search engine results where
website must have shown in results. But the question is how your website will
show in search results. The answer to question lies in the fact that the more
you optimize your site for search engine the more traffic you will have.
Further this will also help in achieving better rankings.
What is SEO?
SEO or search engine optimization
is nothing but usage of several tactics and methods by the website owner for
the promotion increase in rank and visibility of the website. It is a proven
fact that a good and well planned strategy can work wonders for the website. It
can give you top rankings which the dream of every website owner. There is no
doubt in the fact that the website that shows on front page of the search
engine will have more clicks and thus more traffic. Now the question arises why
is that front page websites having more clicks? This is due the reason because
1) The
website that pop up on front page of the search engine are called organic
results.
2) As
the name indicates they are considered more reliable than paid ones.
3) This
is because users have a trust factor on organic results.
Various updates from Google over the years
Achieving the front page is no
less than winning a battle. There was a time when people, using the black hat
seo techniques easily achieved the numero uno position and enjoyed huge amount
of traffic. But now the time has changed. With the introduction of various
updates whole of the SEO industry has shaken. In 2015 it is either sink or swim
position. In present times to stay on number one and maintain a position for
yourself you need to do seo in a sophisticated way.
Google and techniques of SEO in 2015
Nevertheless SEO methods 2015 are same as
they were five years back. The whole game of SEO has not changed. The main aim
of getting more and more organic traffic to your website is unchanged but the
way or technique to achieve it has changed. Today content is the king. Google
has strictly warned that it won’t accept black hat SEO. Preference is given to
quality rather than quantity. Long back in 2008 stuffing the keywords and
building links was suffice. This practice no longer is valid in present era.
Today customer is the God of world of internet.
You are simply out of the game if user is not satisfied with your
content. Gone are the days when merely link building and spamming could help you.
Various Google updates
From February
2011 to till date there have been 24 updates.
SEO in 2015 means quality and user satisfaction. This doesn’t mean that
you should stop following the old mantra. That same still holds true but with a
difference. The main aim is to build your links and indulge people in your
content that they are interested to share it further. Thus with the a little
fine tuning and following the Google updates you can master seo methods 2015
also.
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